Call 1 - Gate Keeper

"Hi, can you tell me who is responsible for your website please?"

"I wonder if you could let me know his contact details, because what it is is ild like to pass on some information i know he/she is going to find of interest."

"Thats great, could i get his direct contact as sometimes i can get lost in the spam. better yet has he/she got a mobile or direct line i can have?"

Follow up email: (Send direct to decision maker)

Hi [Name],

I have something I'ld like to share with you, I know you're going to find of interest. I'll call you tomorrow to discuss.

Look forward to speak to you then.

Call 2 - Decision Maker

"Hi [Name], what it is, I've got something I'd like to talk to you about that's going to take about 20 seconds, if after that 20 seconds it's of no interest, you can just hang up and we can both get on with our day. Does that sound ok to you?"

"Awesome. Well what it is [Name], I run a local marketing agency and during the week I like to undertake free marketing audits for companies in the health and wellness sector, and I identified you as someone that would benefit from it. The aim is to show you 73 different ways that you can grow your business, in order to double your sales. It's completely free and it takes about 20 to 30 minutes to conduct. What suits you better mornings or afternoons?"

"Have you got time on [day & time]?"

"Fantastic, let's get it in the diary then. "