Blog Post

Why The Best Business Websites Are A.I.

August 10, 2022

Important reasons why A.I. is crucial for every business website

Investing in a new business website can be a confusing process knowing which type of platform to buy. In this article, we examine why standard business websites fail to generate sales and see why A.I. websites are crucial for success and give ROI. 

7 Reasons Why Standard Business Websites Fail To Convert

Investing in a great looking business website that does not deliver sales and ROI is very frustrating. Here are 7 common reasons why standard websites fail:

1. No SEO Strategy

The website won’t rank well on Google if there is no SEO strategy and the SEO is not implemented on and off site.


2. Booking System Not Set Up

Without setting up the booking system, you won’t receive messages from prospects and sales will be missed. 


3. Not Mobile Responsive

If a website is not mobile responsive, it may be difficult to read and navigate. The prospect will go elsewhere. 


4. Slow Loading Speed

Slow loading times for a website are the kiss of death; the visitor will soon leave your site. 


5. No SSL Certificate

Without a security certificate or SSL, Google will display a ‘Not Secure’ message. This spooks the customer and the sale is lost. 


6. No A.I. Function

Without an A.I. function, the website will not have personal interactions with visitors giving unique responses to the time of day, location and number of visits. Also, it will not be able to take their contact details while you are busy. 


7. No Lead Magnet

A lead magnet is a free download, e.g. a cheat sheet, a short guide or any piece of valuable information given in return for a prospect’s email. Websites without lead magnets are missing out big time on lead generation. 

Why A.I. Business Websites Outperform Standard Website


A.I. Website Analytics Give You the Edge


An A.I. website gives you the immediate edge by gathering and analysing data and creating detailed reports about visitors to the site. This data helps you optimise your sales and marketing strategy to gain ROI. 


A.I. analytics data helps you develop highly targeted marketing campaigns, and understand which content was popular and which flopped. Data driven strategy is crucial for your business planning and success.


A.I. Websites Give Personalised Responses

A.I. Websites give a personalised response to each customer based on their time zone, the number of previous visits and their physical location. Our data shows that personalised experiences on websites lead to a 19% increase in sales in the first three months.


Speed is Everything in the Digital Age

A.I. websites run on enterprise level Amazon servers which means they are lightning fast compared to a standard business website. The speed of a website has a big impact on sales because customers decide in seconds whether to stay on page. Speed is everything in the Digital Age:


  • if your site loads in 5 seconds, it is faster than approximately 25% of the web
  • if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
  • if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
  • if your site loads in 0.8 seconds, it is faster than approximately 94% of the web.”


Source: Semrush, Dec 2020


The faster your business website, the more likely it is to convert sales. With an A.I. website your loading speed will be under one second, putting you in the top 6%.

Get Free Advice

For free advice on digital solutions for your business and a free 73 point audit to assess your digital marketing, please get in touch.

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